Big data, a term that has sometimes been used as a way to describe large volumes of data, both the unstructured and the structured kinds, will inundate businesses on an everyday basis. However, it’s not the data that matters the most. Instead, it’s what the organizations do with the data that will have the biggest impact. Big data, for example, has been used as a method to analyze the different insights, and this has also led to better insights, strategic business moves and better decisions.


Big data somewhat classifies as a newer term, and it’s a relatively newer term, which is where people gather the information and store a large amount of it. This information will be used for analysis in something that has become much older. The concept has begun to pick up some momentum since the 2000s. During this time, Doug Laney, an industry analyst, articulated the definition of big data.

There were three main terms known as the three V’s that were used with big data:

  • Velocity
  • Volume
  • Variety

The amount of data being stored and created on a glocal scale is nearly unfathomable because the amount of data continues to grow. With this information, you have plenty of possibilities to glean key insights about business. Still, only a small percentage of this information will be analyzed. What does it mean for businesses? It means that they have plenty of information available to them if they will use it.


In truth, big data doesn’t have as much of an importance in how much data you have. In fact, what matters the most is what you can do with this information. You might take the data from almost any kind of source, analyze the information and find the answers that can profit your business. Some of the benefits might include:

  • Lower the overall costs
  • Reduce the time
  • Develop new products based on customer demands
  • Excellent decision making

Big data and the way that businesses have begun to get insight from it has changed the world. Now businesses have a lot of information that they can use to their advantage. For this data to remain relevant, however, data integration at the deepest level must be done.

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